Digital maturity is a measure of how well an organization can respond to technological trends to adapt processes and strategies to meet the needs of their customers. A Digitally mature organization is one that is able to quickly respond and take advantage of opportunities in the market based on current tech stacks, staffing resources and digital technology.
We should therefore get used to considering digital as part of business life and consistently promote our organization’s progressive journey towards digital maturity by following the pivoting steps outlined below.
Flexible and secure infrastructure
Implementing technology infrastructure that balances security and privacy needs with the ability to flex capacity according to business demand
Intelligent workflow
Implementing and continuously re-calibrating process that make the most of both human and technological capabilities to consistently produce positive outcomes and free up resources for higher value actions
Unified customer experience
Driving a seamless customer experience built around a 360 degree view of the customer that is shared company wide so that customers experience coordinated digital interactions that are useful, enjoyable and efficient in immersive engaging environments.
Data mastery
Aggregating, activating and monetizing underutilized data held in silos by embedding it into products, services and operations to increase efficiency, revenue growth and customer engagement.
Business model adaptability
Expanding the organization’s array of business models and revenue streams by optimizing each offering to adapt to changing market conditions and augment revenue profitability.
Digitally savvy, open talent networks
Retooling training programs to focus on digital competencies and staffing teams through flexible contingent talent models to rapidly access in demand skill sets and flex organization’s workforce based on business need.
Ecosystem engagement
Working with external business partners including R&D organizations, technology incubators and startup companies to gain access to resources such as technology, intellectual property or people to increase the organization’s ability to improve, innovate and grow.